Auron
Crafting a complete brand for the custodians of the new era of digital assets.
Challenge
Auron needed to tell the story of democratizing access to blockchain data while highlighting its recent shift to focusing on exciting new stable digital asset classes.
They were looking reposition themselves in the market and connect with a new target audience. Their existing branding was disparate and misaligned with their new direction, the exact of opposite of the reputable authority they wanted to project.
Solution
We developed a comprehensive identity for the brand, telling a compelling story about the company at the forefront of the next generation of invesments.
We paired this refinement of the brand strategy and narrative with matching visuals. Special care was made to balance the security of traditional finance with the zanier aesthetic of web3 and blockchain, creating a brand that symbolizes both new beginners and historic backers.
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