REBRANDING

Edifai

Giving the innovative AI transformation leader a brand that's as sleek and effective as its programs.

Challenge

Edifai's story is one that will be familiar to many founders. After experiencing rapid growth and evolution, they found that their brand just hadn't grown with them.

In fact, there was now a noticeable disconnect between their strategy, visual branding and site that left the whole project feeling disjointed.

Solution

We created a brand that still reflected Edafai's status as an influential force of AI transformation, without losing their commitment to curiousity and enjoyment.

This extensive rebrand included a reimagined logo, a complete redesign of the site and its user journey, guidance around generating on-brand AI images, the creation a messaging and style guide for all comms, and a refinement of the brand's typefaces and colours into something that feels equally professional and accessible.

Nick Villani

Founder and CEO
Edifai

Operating in the AI education space, things are moving at a blazing speed. We knew that we were outgrowing our brand but weren’t sure where to start. We were also super cautious about a departure from all the hard work we’d already done.

Working with Grail was a godsend. Not only did they take the time to deeply understand our brand, but they also worked with us to help us define how it had to evolve, based on how our client's needs were shifting.

Working with the team has been an absolute pleasure, and I couldn’t recommend them highly enough. If you are looking to take your business to the next level, but struggling to understand how, then you’ve come to the right place."

BACK TO WORK

Designed to scale.

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