Challenge

Following the merger of E-Zec Medical and ERS Medical, the newly combined company faced a critical challenge.

They needed us to develop a unified brand identity that would honour the legacy of both companies while setting a course for their future ambitions.

Solution

We created a new identity featuring a modified version of the star of life, now incorporating a forward-moving arrow shaped like a heart to symbolise the group’s dedication to care.

We also selected a more inviting and friendly typography to complement the logo. A significant part of the project was integrating sub-brands within this new brand architecture, ensuring both individual distinctiveness and cohesive unity under the group identity.

Result

The outcome was a comprehensive and very well-received rebranding, including the development of detailed brand guidelines.

We are actively implementing this new brand across various channels, effectively communicating the unified vision and values of the merged entities.