REBRANDING

Voto

Crafting a distinct and approachable identity for this disruptive, AI-driven writing partner.

Challenge

Voto came to us with the immediate challenge of differentiating itself in a crowded marketplace already populated by well-known competitors.

They knew they had to quickly establish a sense of trust reliability, accuracy and human warmth to convince users to adopt it over established alternatives.

Solution

We created a brand that exuded humanity, warmth and trust with its approachable colour palette and typeface.

This was enhanced with compelling messaging designed not only to showcase the power of the tool but to also emphasize the human connection: this is an AI tool tha will enhance you, not replace you.

BACK TO WORK

Designed to scale.

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